Perhaps you’ve noticed many of the mainstream social networks and tools have gotten more, well, connected and social. For example, both Seesmic and TweetDeck can manage multiple Twitter accounts. Not only that, but you can place people in groups and post updates to multiple networks with one click of a button! This is a great way to publish information to your Twitter followers and have it simultaneously spread to other places where friends, business associates, customers and prospects hang out – like on Facebook.
LinkedIn integrates with business apps
For many, LinkedIn has been a professional network that is rather static and closed loop. Not anymore. Not long ago LinkedIn provided its members the ability to integrate their SlideShare account and show up to 3 presentations (documents like PowerPoint’s, PDF whitepapers, eBooks, etc.) on their LinkedIn profile. This makes your LinkedIn more engaging and allows you to share your content and expertise across multiple networks to more and more eyeballs. It allows you to demonstrate your specialty in a very tangible way. And now, your LinkedIn has becomes a more valuable, robust application from which you’ll want to keep up with.
LinkedIn recognizes Twitter too is a business tool
Linking up with Twitter was, in my view, a brilliant strategy for LinkedIn to continue in this vein of becoming connected and integrated with popular content and communication sharing sites. Twitter has become an ever important tool for business. Whether your objective is to increase brand awareness, establish yourself as a thought leader, improve customer service, or to just monitor conversations within your industry, Twitter, along with a blog, Facebook Fan Page and LinkedIn profile have arguably become essential components of a modern marketing strategy. And now, you can easily connect them all together to efficiently cross-promote and update your status.
How to add Twitter to your LinkedIn profile
Adding your Twitter account(s) to LinkedIn is easy. Here’s how. Login to your LinkedIn profile and click on the following links: Account & Settings > Settings > Profile Setting > Twitter Settings. From there you’ll be able to add one or more Twitter accounts. You will also be able to select whether you want to display your Twitter profile(s) on your LinkedIn profile. Choose, “Yes, visible to anyone.” The other setting is on whether or not to share your tweets (from Twitter) in your LinkedIn status. The choices here are: “Yes, share all tweets” or, “Share only tweets that contain #in. The “#in” is a hashtag that when included in a tweet will send the post to LinkedIn where it will be displayed in your “activity” stream along the right side of your profile page. Some people choose the “#in” method because some of their tweets may not be targeted for their LinkedIn audience, and they only want to share business-related information on LinkedIn. I’m experimenting with this right now. I’ve chosen to share all tweets from my business related Twitter account, http://twitter.com/ZephyrMarketing on LinkedIn. On my personal Twitter account, http://twitter.com/gregelwell, I’ve chosen to include the “#in” hashtag on tweets I want to share on LinkedIn.
Regardless of which option you choose, I highly recommend linking up your Twitter account with LinkedIn. The more places you can spread your ideas and links to the content you’re creating, the greater your opportunity to market your business and attract more eyeballs and interest in what you do. It will make you more visible, credible and remarkable!
This is a revised post, originally published as: Twitter and LinkedIn get Social.[print_link]