A couple days ago I posted an article with a free PDF guide on Planning to Setup a Facebook Fan Page. You might want to check that out first.
This post is about how to go about creating your Fan, or Business Page on Facebook once you’ve got an idea about your strategy for doing so, the name you’ll use, business category and type and the image you’ll use for the profile picture.
By now you’re bought into why you need a Fan Page for your business. The statistics of Facebook alone may have convinced you, along with your friends, other businesses on Facebook and all the buzz about generating more awareness, building brand advocates and linking your new found fans back to your blog or Website where you can further engage and covert them to customers.
But there’s one more thing to gain perspective on before you create and promote an engaging Facebook Fan Page. Just having a Fan Page won’t create the social media marketing success you may be seeking – you will. By being the authentic you, creating and sharing remarkable content via photos, blog articles, videos or whatever else trips your trigger – your Facebook Fan Page is a conduit to engage others in your personal brand of greatness. You are great and creative and passionate about something. Right? Make your Facebook Fan Page about whatever it is that makes you, well uniquely you! And, I’m pretty sure others will fan you up.
I hope this How to Setup a Facebook Fan Page eBook is useful to you (due to the size of the eBook, I suggest doing a right-click on the text link or image to the left and saving it to your computer). It comes out of my own efforts to begin to setup up and promote my own Fan Page for Zephyr Marketing. I wrote it to answer many of my own questions about how to do the things that others have pointed out you should do like: “Import your blog posts.” Okay, well how do I do that? Or, prepare a main profile picture that when cropped as your thumbnail image doesn’t cut out important stuff – like the name of your brand. Okay, how do I do that? I did considerable research, trial and error to find out how to do these important things (and more), and documented it all in this 20+ page eBook with illustrations, step-by-step instructions and lots of illustrated screenshots of the steps to make it happen. There’s also a bunch of tips and notes I hope will answer some of the questions you may have as you work through it.
I created this Facebook Fan Page eBook guide for me, but also for anyone else who would like to setup most of the essential features, configurations and applications before moving on to the content and promotion phase. Next, I will be sharing my discoveries and methods of promoting my Fan Page. So, I hope you’ll check back and also share your insights and experiences.