A key aspect of planning for your inbound or social media for business marketing strategy is to develop your market persona. Otherwise known as your target market, your market persona is a descriptive profile that characterizes those for whom your products and services are designed to serve.
How do you go about developing your buyer persona? In this short video, David Meerman Scott, author of The New Rules of Marketing and PR and World Wide Rave is interviewed by Stacy Spognardl, a marketing manager at Cisco Systems on how to go about doing buyer persona research.
- Talk to people who are not your customers
- Ask open-ended questions
- Look for common themes, words, needs, etc
- Create a buyer persona profile and give it a descriptive name
What are some of the key, open-ended questions you might use to help understand their needs?