http://zephyrmarketing.net/2010/01/27/the-6-stages-of-content-marketing-part-1/ Inbound Marketing Strategies and Services Tue, 13 Jul 2010 01:42:03 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://zephyrmarketing.net/2010/01/27/the-6-stages-of-content-marketing-part-1/comment-page-1/#comment-1923 zephyrmarketing Fri, 29 Jan 2010 22:37:46 +0000 http://zephyrmarketing.net/?p=823#comment-1923 Thanks for your comment and insights. I think what you're saying, and I agree that you need to know your audience (their needs, interests, etc.) AND you must know what makes you unique and able to engage them. Add your passion to this and you have a solid formula from which to create great content. Then, just do it and learn as you go.<br>Greg Thanks for your comment and insights. I think what you're saying, and I agree that you need to know your audience (their needs, interests, etc.) AND you must know what makes you unique and able to engage them. Add your passion to this and you have a solid formula from which to create great content. Then, just do it and learn as you go.
Greg

]]> http://zephyrmarketing.net/2010/01/27/the-6-stages-of-content-marketing-part-1/comment-page-1/#comment-1920 ibagrak Fri, 29 Jan 2010 16:44:30 +0000 http://zephyrmarketing.net/?p=823#comment-1920 Thanks for the article. Seems the biggest difficulty in "create" phase is stricking a balance between general audience appeal and promoting your particular (and possibly very vertical, if that make sense) product/service/persona. These things can be very subjective, effectively cutting off some large segments of the audience. I think personality and telling stories matters, but personality alone will not be sufficient. That's the dilemma, as I see it. Thanks for the article. Seems the biggest difficulty in “create” phase is stricking a balance between general audience appeal and promoting your particular (and possibly very vertical, if that make sense) product/service/persona. These things can be very subjective, effectively cutting off some large segments of the audience. I think personality and telling stories matters, but personality alone will not be sufficient. That's the dilemma, as I see it.

]]> http://zephyrmarketing.net/2010/01/27/the-6-stages-of-content-marketing-part-1/comment-page-1/#comment-1913 zephyrmarketing Thu, 28 Jan 2010 18:51:49 +0000 http://zephyrmarketing.net/?p=823#comment-1913 Thanks Mark, glad you found the info helpful and thanks for your comment!<br>Greg Thanks Mark, glad you found the info helpful and thanks for your comment!
Greg

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