Comments on: Should you publish content in multiple formats?

By: zephyrmarketing

zephyrmarketing — Mon, 16 Nov 2009 05:05:55 +0000

Thanks Mike, you raise a valid point and worth considering when planning your content marketing. Focusing on your market persona is king.

By: Mike Volpe

Mike Volpe — Mon, 16 Nov 2009 01:27:37 +0000

Nice post. I agree that the comfort and capabilities of the content creator are a factor to be considered. But an ever more important factor is the type and format of content that your audience (persona) wants to consume and prefers. If your audience does not like video, then creating videos (even if that is what you prefer) will not be as effective as creating other content.

By: zephyrmarketing

zephyrmarketing — Sun, 15 Nov 2009 21:05:55 +0000

Thanks Mike, you raise a valid point and worth considering when planning your content marketing. Focusing on your market persona is king.